2011 AJC Survey: Latino Attitudes Towards U.S. Jews

Sponsor(s): American Jewish Committee (AJC)

Principal Investigator(s): Matt A. Barreto, Gary M. Segura, Sylvia Manzano, Victoria DeFrancesco Soto

Study Dates: August 12, 2011 to September 16, 2011

Key Findings:

AJC (American Jewish Committee) commissioned Latino Decisions to conduct a survey of 2,000 Latino respondents in five major U.S. cities in 2011.  Surveys completed between August 12, 2011 and September 16, 2011 in New York, Chicago, Los Angeles, Miami and Kansas City (M)).  A series of focus groups was held in November and December to further explore Latino attitudes towards American Jews.

Latinos represent approximately 16% of the U.S. population.

Summary report issued in April 2012 by Latino Decisions and AJC:

♦ "Familiarity, Commonality, Attitudes and Perceptions of Latinos Toward US Jews and Issues of Concern to the Jewish Community in Five US Cities: A Project of the AJC. Findings and Analysis."


"The "...AJC survey of Latinos in the United States shows that only 18 percent are highly familiar with Jews, while 31 percent are not familiar with them at all. However, in an
encouraging sign for future Latino-Jewish relations, the survey also found that more positive views in the Latino community about Jews on a wide range of issues tended to correlate with frequency of personal contacts, and levels of education, income and acculturation."

Latino Decisions concluded: "On the whole, Latinos hold many positive views about the Jewish community..." in the report for AJC which was "...the largest and most comprehensive of its kind ever undertaken." 

As part of the Latino Decisions survey, a wide range of topics was covered:

• Jewish "power":   On Jewish influence in the U.S, 42 percent said it is “probably untrue” or “certainly untrue” that Jews have too much power in the U.S., 38 percent said it is “probably true” or “certainly true,” and 20 percent did not know. The survey asked if “the movie and television industries are pretty much run by Jews,” 44 percent said the statement is true, 31 percent false and 25 percent did not know. Finally, 48 percent said Jews have too much power on Wall Street

• Jewish faith and religion: 63 percent of Latinos say they know little or nothing at all about the Jewish faith; when asked if Jews are responsible for the death of Jesus, 30 percent said yes, 41 percent no and 29 percent did not know.

• Foreign policy and Israel: " The survey found only limited Latino familiarity with the Israeli-Palestinian conflict. Sixty percent did not know who is responsible for the conflict, 15 percent said it was the Palestinians’ fault, 12 percent blamed both parties, 9 percent said it was Israel’s fault, and 3 percent responded that neither was at fault."

Sample Size: 2000 Latino Americans

Language: English


Survey Reports

» Main Report

Publicity Material

» Press Release

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