American Values Survey 2014: Economic Insecurity, Rising Inequality and Doubts About the Future - Pre-election Survey

Sponsor(s): Ford Foundation, PRRI - Public Religion Research Institute, The Nathan Cummings Foundation

Principal Investigator(s): Robert P. Jones, Daniel Cox, Juhem Navarro-Rivera

Study Dates: July 21, 2014 to August 15, 2014

Key Findings:

The 2014 American Values Survey was conducted by PRRI -  Public Religion Research Institute from July 21, 2014 through August 15, 2014.  It explored a wide range of  American values prior to the 2014 election on November 4, 2014. 

Robert P. Jones, Daniel Cox and Juhem Navarro-Rivera were the principal investigators. 

4,507 telephone interviews were completed with a random sample of American adults by SSRS (Social Science Research Solutions), of which 2,253 were cell phone interviews.

This pre-election survey of American values will be complemented by a post-election survey analysis of a panel of more than 1,500 Americans to be conducted by the nonpartisan Public Religion Research Institute (PRRI) in the days immediately following the midterm elections.  The panel will be based on re-contact interviews with respondents from the PRRI's pre-election American Values Survey.  Results will be released publicly on November 12, 2014.

Major General Findings of Pre-Election Survey

The results of the pre-election American Values Survey 2014 are summarized in the main report from the study: Economic Insecurity, Rising Inequality, and Doubts About the Future, which was released on September 23, 2014.  The results are also available in the Topline Frequencies and in the Press Release (all of which are available for downloading on the right side of this page).

Among the findings: "Despite the overall improvement in the U.S. economy, a majority of Americans have a decidedly gloomy outlook on their personal financial situation and the economic future of the country heading into the midterm elections."

Nearly 6-in-10 Americans report being in only fair (37 percent) or poor financial shape (20 percent), while roughly 4-in-10 Americans say they are in excellent or good financial shape (7% excellent, 34% good)

The data show a notable drop from 2010, when half of Americans indicated they were in good or excellent financial shape  (9% excellent, 41% good)

Jewish Banner Comparisons

The Berman Jewish DataBank at JFNA would like to thank the authors of the PRRI report for allowing the DataBank to publish a comparison of the responses to the survey of   Jewish respondent answers to the 2014 American Values Study to the total sample interviewed and to the non-Jewish interview sample.  The maximum number of Jewish interviews is 131; on some questions, there are fewer interviews -  please see the "Jewish Banner" topline comparisons, available on the right side of this page.

PRRI created and analyzed the "Jewish Banner" for the DataBank.  The "Jewish Banner" compares topline results on every survey question, expanding the limited number of comparisons that were reported in the main survey report: Economic Insecurity...

Please note the cautions and notes in the bottom left side of every page in the Jewish and non-Jewish survey response comparisons.  For many fascinating questions, the Jewish sample size is under 100l

While the size of the Jewish sample is small, given the reality that Jewish Americans are a small portion of the total American population, the results of the Jewish Banner comparisons describe an essentially more liberal, more economically and social compassionate Jewish population as compared to general population results.

For example, 54% of the Jewish sample compared to 23% of the non-Jewish sample strongly favors allowing gay and lesbian couples to marry (page 19, Q12B),

On the other hand, perhaps surprising to some readers is the negative impact of the economy on the survey's Jewish respondents (Q32B, page 51) - 38% of American Jews indicated that either they or another household member had either lost a job or had hours at work reduced in the twelve months preceding the survey -  compared to 28% of non-Jewish respondents. 


Sample Size: 4,507 interviews

Sample Notes:

Survey completed by 4,507 respondents -  2,254 land-line interviews and and 2,253  cell phone interviews. 

• Margin of error is +/- 1.8% at the traditional 95% confidence level. 

SSRS (Social Science Research Solutions) of Media, PA. conducted the interviews and weighted the data.

Study Notes:

Top-line frequencies are summarized in separate document.

Jewish Banner compares Jewish respondents and non-Jewish respondent answers to the survey,  Once again, thanks to PRRI for their analysis.

See also the Jewish Values Survey, 2012 by PRRI for an exploration of the attitudes and values of a sample of over 1,000 Jewish respondents to an Internet Survey.

Assuming  normal PRRI data policies, the data file should be available in late September 2016

Language: English