Community Studies

• North Metro Atlanta area was "practically invisible" on the Jewish map of Atlanta in the 1996 study of Greater Atlanta.

• 2004 North Metro Atlanta Study focused on Jewish growth in the area, and was also a precursor to the Jewish Community Centennial Study of Greater Atlanta: 2006 (also completed by Ukeles Associates and available at Data Bank), which included North Metro Atlanta as part of the broader Greater Atlanta area.

• 2006 Jewish population estimates for North Metro Atlanta (in the Greater Atlanta study) was 27,500 Jewish persons - a 70% increase in the number of Jewish persons over a three year period from the 2003-04 estimate of 16,100 Jewish persons.

• Internal data from the 2006 study corroborates the Jewish household/population increases; over 40% of all Jewish households in the North Metro area indicated that they had moved to the area recently.

• 2004 data compared to 2006 data indicates that as the Jewish community has grown, Jewish connection indicators have decreased somewhat, but connections to Jewish life are important to a considerable portion of North Metro Jewish residents.

• Couples intermarriage rate was 35% in 2003-04 and 44% in 2006 - lower than the 50% for the total Greater Atlanta area.

• Being Jewish was very important to 62% of North Metro Jewish respondents in 2003-04, and to 51% in 2006.

• Being part of the Jewish community was very important to 54% of the Jewish respondents in 2003-2004 and to 22% in 2006.

• In 2003-04, 41% of Jewish households reported congregational membership compared to 30% in 2006.

• Passover Seder attendance and Hanukkah candle lighting remained at the same levels, however. Always/usually attending a Seder was reported by 73% of Jewish households in 2003-04 and 74% in 2006, while always/usually lighting Hanukkah candles was 84% in 2003-04 and 86% in 2006.

• Shabbat candle lighting (always/usually) was 22% in 2003-04 and 24% in 2006.

Sampling design, population estimates, and weighting by Dale Kulp, CEO and Founder, GENESYS Sampling Systems (with Ukeles Associates) for both studies. Sundel Research completed interviews in 2004, while ICR completed interviews in 2006.

In 2003-04, the overall response rate was 37% (AAPOR "RR3"; List sampling frame response rate: 59%, residual RDD: 36%.

78% of identified Jewish households completed the interview ("cooperation rate"): List 90%, residual RDD 78%.

Sample disposition was not included in the 2004 PowerPoint; it is available below, along with response rate and cooperation rate summaries.

2003-04 Data file is weighted to project to number of Jewish households ("HHWeight" N=6,183 precise), number of Jewish persons in Jewish households ("JewWeigh" N=16,092), and total number of people in households ("PopWeigh" N=18,829). Weights include adjustments for number of telephones in interviewed Jewish and non-Jewish households. Details on estimation of Jewish HH not included in the PowerPoint, but follow the basic procedures used by Ukeles Associates and MSG-GENESYS in their other community studies.